The Mille Miglia 2012 edition watch

Chopard is a Swiss-based luxury watch, jewelry, and accessories company founded in 1860 by Louis-Ulysse Chopard at the age of 24. Chopard initially concentrated on developing precise pocket watches and chronometers based upon innovative ideas. Chopard is regarded as a manufacture, in other words that they make many of their watches and movements in-house rather than using the base movements (ebauches) of other manufacturers. Chopard, which also has production facilities in Fleurier, is one of four participating brands in the Fleurier Quality Foundation.