Behind The Scenes Mikimotos Advertising Campaign

Mikimoto Kōkichi was a Japanese entrepreneur who is credited with creating the first cultured pearl and subsequently starting the pearl industry with the establishment of his luxury pearl company Mikimoto. The company was awarded patents for pearl cultivation and in 1985 to commemorate the 100th anniversary of the patent system, Mikimoto was selected as one of Japan's top 10 inventors. He was inducted into the house of peers by imperial decree and posthumously awarded the Grand Cordon of the Order of the Sacred Treasure. The Mikimoto company was ranked as one of the worlds most luxury brands by WWD and Mikimoto Kokichi was considered one of the best Japanese financial leaders of the 20th century by Nihon Keizai Shimbun