The Bike Rooms

It is no secret that the bike industry is booming. British success on the track and in the Tours has sent cycling enthusiasts giddy, scouring the country for top-quality professional cycling equipment. St James's is set to be Londoners' first port of call as on the 17th of June, The Bike Rooms opened at No. 4 Regent Street. Not your average bike retailer, The Bike Rooms sells only the best of the best: Pinarello bikes, Cormia wheels, Assos clothing, Rudi Projects helmets and glasses. In a market flooded with options, The Bike Rooms gives the best cycling expertise to customers wanting high-end products.

The Bike Rooms' showroom has the feel of a modern art gallery. Prints of famous bikes and riders line the walls, while across the 3,000-square-foot space Pinarello bikes stand like priceless sculptures. Staff members are fully trained to size you for frames and clothing, recommend tune-ups and can build a bike to your desired spec. It's one of the few places where you can walk in and buy an F8 Dogma, the bike used by Team Sky, Chris Froome and Bradley Wiggins. You can also admire Wiggins' aerodynamic Bolide, the high-tech time trial bike he used to beat The Hour Record.
This high profile shop launch has generated great enthusiasm and excitement, for the passionate customer, this is a chance to get their hands on the dream bikes that won the Tour de France for British riders.

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